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It is now Godfrey Dyer Boulevard

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Barrington Flemming – Staff Reporter

Godfrey Glengoffe Dyer, Montego Bay businessman and philanthropist, had another accolade added to his collection when on Friday his name was further etched in the annals of Jamaican history with the renaming of the Sunset Boulevard to the Godfrey Dyer Boulevard.

Dyer, who had previously received The Order of Jamaica and the Order of Distinction Commander Class for his work in tourism and altruism, and now serves as Chairman of the Tourism Enhancement Fund, was conferred with the honour by the St. James Municipal Corporation in a renaming ceremony held at the Sangster International Airport round-about last Friday. 

Dyer also served as Kiwanis President and Lieutenant Governor of Jamaica and Grand Cayman, as well as Governor of Eastern Canada and the Caribbean and President of Kiwanis International Foundation, the first and only Jamaican to date to have done so.

Homer Davis, Chairman of the St. James Municipal Corporation and Mayor of Montego Bay, in bringing greetings, hailed Dyer as an extraordinary ambassador for St. James and Jamaica, whose impact was far reaching extending worldwide. He cited that the decision to rename Sunset Boulevard in Dyer’s honour was met with unanimous approval from all 17 councillors spanning the political divide of the corporation.

“This is an occasion for the people of St. James to say thank you to a man for all seasons whose life story should be shared and what better way to honour him by naming this street so close to the Caribbean’s greatest gateway. His name should be etched among the greats from all sectors of the society.”

FATHER OF THE CITY

Bishop Conrad Pitkin, Custos of St. James, in his remarks, lauded Dyer for being an outstanding leader and a father of the city of Montego Bay, serving twice as leader of the Jamaica Hotel and Tourist Association, twice as President of the Montego Bay Chamber of Commerce and Industry, a founding Member of Reggae Sumfest and a high achiever.

“Mr. Dyer is a tourism stalwart, whose tremendous accomplishment and contribution have helped to build this great parish and kept tourism alive. This naming of the boulevard is a visual representation of a great leader. This major honour is but one way to ensure that his legacy is shared for generations to come,” he said.

Tourism Minister, Edmund Bartlett, keynote speaker at the event, citing that Dyer was deserving of the accolade, said his excellent record of service sets him apart.

“There could be no doubt at the St. James Municipal Corporation to rename this Sunset Boulevard meets any criteria that could be laid down. He is most deserving of the honour,” he said. 

In his response, Dyer said he fell in love with Montego Bay at age 15 when he visited on a church excursion, and was posted to work here in 1963 after his enlistment in the Jamaica Constabulary Force.

He left the JCF in 1972 and engaged in a number of business ventures to include villa management, general insurance, hotel operation, housing development among other ventures.

“All these awards were somehow at the back of my mind. I felt one day maybe I would get them. But today it has never crossed my mind that a street could be named after me. It never crossed my mind,” Dyer said.

Motorcyclists killed

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Carlton Hines

There seems to be no end to the carnage on the roads as two men were killed in separate motorcycle accidents in Trelawny and Hanover on Sunday.

Those killed have been identified as 40-year-old Clayton Hines, otherwise called ‘Rat’ of Scarlett Hall, Falmouth in Trelawny, and 27-year-old Chevoy McDermott of Hanover.

In the first incident, the police report that about 5:45 a.m., Hines was driving his motorbike along the Bogue Gate Road towards Salt Marsh in the parish, when it is alleged that he was knocked off the motorbike by a car.

The car did not stop but sped away.

The police were called and Hines was seen lying on his back along the roadway.  He was later taken to hospital where he was pronounced dead.

Hines’s death follows that of 61-year-old Ralbert Kerr of Hague district, also in Trelawny, who died as a result of injuries he sustained during a hit-and-run accident last month along the Martha Brae main road in the parish.

In the other fatal accident on Sunday, reports are that a motorcyclist was travelling from Mt. Pleasant towards Lucea when he lost control of the vehicle which slammed into the back of another motorcycle being driven by McDermott.

The impact resulted in McDermott being flung from the vehicle and into a concrete utility pole. He suffered head and other injuries. He was rushed to the Noel Holmes Hospital where he was pronounced dead.  

A pillion passenger who was on the motorcycle with McDermott received only minor cuts and bruises.

Most Wanted Killed

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The feared Dushane Allen, Westmoreland’s Most Wanted, who was killed by soldiers in St. James on Sunday.

Time ran out on Westmoreland’s Most Wanted, the elusive Dushane Allen, otherwise called, ‘Nigel’ or ‘Dasheen’of Bethel Town, Westmoreland, when he was cut down in a hail of bullets during a confrontation with a military team along Long Hill road in St. James on Sunday.

Reports are that a Jamaica Defence Force team was conducting operations within the King Gate community of St. James about 4:30 p.m., when they intercepted a Toyota Allion motorcar with two men aboard.

The military team was reportedly greeted with gunfire and was forced to take cover as they returned the fire.

When the gunfire ceased, it was discovered that Allen and the other man were shot. They were transported to hospital where Allen was pronounced dead on arrival, while the other man was admitted in serious condition. One Ruger 9mm pistol with nine live rounds was seized.

Allen, who was again listed in June (formerly listed in February this year) among Westmoreland’s ten Most Wanted, was feared by family and residents of Bethel Town and its environs, and managed to elude the police’s dragnet on a number of occasions.  

Superintendent Gary McKenzie, Head of the Westmoreland Police, said Allen, who was a renowned gangster, was wanted in Westmoreland for several murders and at least three shootings, and Bethel Town is now breathing a sigh of relief, as he wreaked havoc in that community.”

“This person was a very dangerous person within the Westmoreland space and he was a renowned gangster who had not only committed offences against other persons but even members of his family were very fearful of him. The police were on his heels as we carried out numerous operations trying to find him. I believe the community of Bethel Town and certainly the persons in the parish are much relieved as a result of what has happened.”

Superintendent McKenzie said of the ten men on the Most Wanted list, the police had captured two of them, and have been relentless in their search for the other men.

“There were some persons of interest who were identified; we have taken in about three of them and we continue to search for others. We have to say as well that we have taken in a number of persons of interest and criminal suspects, as we strive to capture more of the criminal elements out there,” Superintendent McKenzie said.

Return Round

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Electrifying the crowd and always having a tricky play up his sleeve Danique C;larke of Flankers United drags three Better Tomorrow players in obe play during their first leg semi-final match played at the UDC field. Flankers ran away big 6-1 winners to hold a firm hand in the final of the St. James FA Guardian Group Division Two Football League. – Noelita Lawrence-Ricketts photo

Guardian Group D-2

Noelita Lawrence-Ricketts

The finalists and qualifiers for promotion to next season’s Division One, are to be decided on Tuesday and Wednesday when the return leg semi-finals of the St. James FA/Guardian Group Division Two is contested, both legs again at the UDC field.

Flanker United and King Gate both hold commanding advantages over Better Tomorrow and Rosemount respectively, winning 6-1 and 3-1 in the opening round semis played at the same venue.

The two, who each have one foot in the final following commanding performances last week against their weak opponents, await the blast of the opening whistle as they bid to remain on course to challenge for a shot at lifting the title.

Both Flanker and King Gate need just to avoid defeat to confirm their passage.

The Flanker team, with an exciting crop of talented players, will again be expecting solid performances from the likes of Danique Clarke, Jermaine Irving, who possesses electrifying speed, the bullish Norman Street and the inspirational man in goal, are expected to produce another dominating performance.

Flanker have been consistent throughout the season and are tipped as the overwhelming favourites who should go all the way in the title race.

The well-oiled Flanker United, who play with swag and style, also possess a solid backline and if the last outing was anything to go by, then another rigid performance is expeted.

Meanwhile, Better Tomorrow would be required to pull off the mother of all comebacks if they are to overturn the huge deficit and book an unlikely spot in the championship game. They have had an up-and-down showing winning a few games they should have lost, however, their never-say-die attitude should again be on display as they strivee to pull off a comeback.

ROSEMOUNT EXPECT PUSH

On Wednesday, July 17, another of the teams in form, King Gate, will also be looking to join the winner of Tuesday’s game when they again come face-to-face with a Rosemount team very unpredictable.

Rosemount semi-finalists for the past three seasons have been performing well below their best this season and that was again evident last week for their first leg match against an opponent they have previously dominated.

Facing a deficit, they are expected to come out firing on all cylinders in a push to get early goals and get back in the contest against a King Gate team that has shown they are vulnerable at the back and their defense can be breeched.

Rosemount got behind their opponent’s backline several times during the first leg, but their inadequacies in front of goal and bad decision-making in and around the penalty area proved costly as they slipped to defeat.

They will be aiming to overturn that result and make an appearance in the finale.

King Gate, on the other hand, played disciplined in the first leg and, marshaled by the ever-yapping Keneil Whittaker, their defense stood firm, when when penetrated.

Both matches are down to begin at 3 p.m.

Honoured for dirty work

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THEY DO THE DIRTY WORK: Mayor Homer Davis (left) and Superintendent of Roads and Works in the St James Municipal Corporation, Bryce Grant (far right), stand proudly with (from 2nd left) drain and culvert cleaners Vernal Smalling, Gary Dobson, George Thomas, Simon Watson and Levi Irving. – CWP photo

Clinton Pickering – Freelance Writer

Last Thursday marked a historical milestone in the St James Municipal Corporation on how it treats the least among its various categories of workers.

In an unprecedented move, Corporation Chairman and Mayor of Montego Bay, Councillor Homer Davis, placed five public cleansing workers on a pedestal and presented them with plaques of appreciation and gift baskets for the contributions they have been making to the cleanliness, health and safety of Montego Bay.

Vernal Smalling, Gary Dobson, George Thomas, Simon Watson and Levi Irving were honoured guests at the regular monthly meeting of the corporation for a presentation that Senator, Councillor Charles Sinclair, himself a former chairman and mayor of Montego Bay, lauded as the best gesture he had seen since being a councillor.

Presenting them, Mayor Homer Davis commented on the public at times questioning why certain things were not being done in the city and noted, “Sometimes persons don’t understand that there are persons who go, in my opinion, far and beyond what most of us would have done in making sure that our drains and culverts within the city are cleaned.”

He said most of the drains and culverts the men had to clean were as much as 40 years old, “and I’m sure that most of us would not want to be near to see some of the things that they are encountering and taking out of these drains.”

Mayor Davis alluded to the problems and challenges in the city, and how some people behave, not in the best interest of each, “and so we have men, who, as their daily tasks, go around and keep these drains clean so when it rains they don’t flood that easily.”

Having consulted with Superintendent of Roads and Works, Bryce Grant, on “giving credit where credit is due,” Mayor Davis voiced that “sometimes we tend to recognize those in high places or who we regard as those in high places but I recognize persons for their work, not the position or the place that they are in.”

In his endorsement, Senator Sinclair commended Mayor Davis for the “very good gesture,” declaring, “It is the best gesture I’ve seen since I’ve been at the St James Parish Council, now Corporation.”

MOVED TO TEARS

Senator Sinclair went on to make an impassioned plea for a former member of the cleaning crew, Joseph Hamilton, to be recognized also posthumously. He argued that Hamilton was treated very shabbily by a former administration and a fight had to be put up for him to get some compensation after “working so hard” over many years, as he was told “that he had to go and they refused to give the gentleman even a gratuity.”

As he recalled the case, Senator Sinclair, who admitted to being seen as a tough person, was moved to the point of shedding tears and had to pause in his presentation as he became choked up and slumbered in his chair until he recovered.

Councillor Michael Troupe, the only PNP councillor present at the time, congratulated Mayor Davis for acknowledging the workers. “I’ve been here for over 20 years and I know and I saw the work that they have been doing,” he said, adding, “I’m always saying sometimes when we put on big things at parade and getting people big plaques, we must always involve even one of our own staff and today, you have demonstrated that these gentlemen are one of the most important (groups) among us.”

Councillor Troupe, who once served as deputy mayor, admitted that “sometimes (when) I saw the work that they are doing, I turn my face the other side because the stench that comes from those drains, and sometimes they just take it on like is nothing.”

To councillor Davis, he said, “I want to big you up Mr. Mayor; it’s not all the time we see eye to eye.”

Jamaica’s Brian Brown takes his talents to Albania Champions League

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Brown


Jamaican Brian ‘Rambo’ Brown is now gearing up to make an impact in Tirana with his recent transfer to Albanian champions FK Partizani. The 18-time Albanian Champions are based in Tirana and acquired the services of the former Reno 1868 striker following his stellar showing for Jamaica at the Gold Cup.

Partizani are currently awaiting their Champions League qualifying first round game which will be played with Qarabag FK on the 10th of July 2019. They will hope to have the additional firepower as Qarabag has European league calibre players and are familiar with this round hence will prove an uphill challenge.

The team has been the Cinderella story of Albania with a similar story to that of Leicester City in England. In 2011, they were suiting up to play in their first season in the third tier now they are preparing to play champions league regulars Qarabag.

Brown had an exceptional season with Reno 1868 last year and picked up where he left off basically bagging a goal per game since the start of the new season. It was performances like these which drew us to the story initially and a few months later he’s now taking another big step in his career.

Brown will team up with Albanian striker Eraldo Çinaro who scored 6 goals across 21 appearances last season. The Perfect Pass spoke with the striker who is extremely fond of the new challenge ahead. He lamented that only the language barrier concerns him but regardless he will do his best as he usually does.

Brown has been a journeyman. He was the standout schoolboy footballer in 2010 and 2011 following which he represented Montego Bay United, then moved on to Harbour View FC where he topped the Red Stripe Premier League goal-scoring charts. He then had loan spells at MLS team Philadelphia Union then USL franchise Indy 11. Brown finally found a home in the city of Reno, Nevada, where he had been representing the local team Reno 1868 for the past two years. He takes on this new challenge with scores of accolades and awards, plus the drive, will and eagerness to achieve more. He was acquired for an undisclosed fee on a two-year deal.

Norando Brown – Contributing Writer

Groynes cheque bounces

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BOUNCED CHEQUE: The US$600,000 cheque being displayed here in 2017 “bounced” as time ran out on repairing the groynes that will safeguard the Closed Harbour Beach Park in Montego Bay. Left to right, are Mayor Homer Davis; then Minister of Economic Growth and Job Creation, Dr. Horace Chang, Executive Director, Caribbean Community Climate Change Centre (CCCCC), Dr Kenrick Leslie; Chairman of the UDC Montego Bay Advisory Committee, Winston Dear; Head, Agriculture and Natural Resources Division for Latin America and the Caribbean KfW Development Bank, Dr Jens Mackensen; General Manager, Urban Development Corporation, Dr Damian Graham; Member of Parliament, Heroy Clarke; Attorney General and Member of Parliament, Marlene Malahoo Forte, and Councillor Dwight Crawford.

Clinton Pickering – Freelance Writer

The expectation that US$600,000 (approx. J$78M) had been secured from Germany’s KfW Development Bank in part funding to protect sections of Montego Bay’s coastline, has “bounced” and washed away with the tide of time.

That’s according to Andre Hylton, People’s National Party Caretaker for Central St. James, in an interview with the Western Mirror. Specifically, the money would have effected repairs to the groynes protecting the Closed Harbour (Dump Up), AquaSol and Gun Point Beaches over a 16-month period ahead of the $700 million Closed Harbour Beach Park development.

With the dangers of climate change more imminent and the promise of the beach park within 24 months, government has had to turn to its own resources to fund the repairing of the groynes.

Plans for the Closed Harbour Development were launched on Friday, May 12, 2017, at the Sunscape Resort, with the outlining of plans to carry out crucial repairs to Montego Bay’s waterfront infrastructure. It was stated then that, “As climate change makes its mark along the island’s coastline, the UDC has secured USD$600,000 in part funding from the KfW Development Bank through the Caribbean Community Climate Change Centre (CCCCC), to carry out rehabilitative works to protect infrastructure along sections of the Montego Bay Waterfront in St. James.” 

The groynes, built perpendicular to the shoreline to reduce longshore drift and trap sediments, were constructed in the 1970’s during the UDC’s development works within the city and have deteriorated significantly, resulting in the loss of an estimated 7.7 acres of beach over the past 25 years. In addition to their rehabilitation, the project included exploring ecosystem-based adaptation interventions to complement the repair works.

WORD LEAKED

Word leaked out last week at the Private Sector Organization of Jamaica’s (PSOJ) Montego Bay Invasion forum at Jewel Grande under the theme: ‘Confront Climate & Disaster Risk: Prepare or Perish’, with a panel discussion on matters regarding disaster risk and climate change preparedness, particularly for Western Jamaica, and what mitigation and resilience plans/policies are being implemented by the public and private sector.

During a question-and-answer session, UDC’S Manager for Natural Resources Management and Environmental Planning, Dr Sean Townsend, commented on a question regarding what was being done about coastal protection to prevent sea level rise and the impact on the infrastructure.

“When we do projects and proposals, everybody gravitates to work with us when it is just infrastructural work because you can put a plaque up, you can identify and say this is what we have done, we have contributed to it. When we need to do a programme that is going to result in planting of sea grass or enhancing coral reefs, it’s not that attractive, everybody agrees that it is important but the funding is not coming with it,” he said.

He added: “We speak a lot about public-private partnership but the funding doesn’t come along with the conversation. For instance, you talk about the vulnerability of Montego Bay. The project for Closed Harbour Bay is going ahead; it’s started and there’s physical signs of it. Before that was to happen, the groynes were supposed to be rehabilitated, which would have resulted in significant infrastructural protection but yet still, that has been pushed back because the funding has not come forth.”

NO NEED TO FEAR

When contacted, Chairman of the UDC’s Montego Bay Advisory Committee, Winston Dear, disclosed that the US$600,000 funding fell through because it was being made available under a special environmental protection programme and the time had lapsed. But while sharing concern that development of the Closed Harbour Beach Park would be under threat without the rehabilitation of the groynes, he said there was no need to worry as the government had committed to providing the funds to get it done.

The total cost of rehabilitating the groynes is an estimated US$3 million, but while the Tourism Enhancement Fund is financing the Closed Harbour Beach Park, it is not being called upon for additional support to repair the groynes.

In 2017, as Minister without Portfolio in the Ministry of Economic Growth and Job Creation, Dr Horace Chang, noted, the entire Montego Bay waterfront, from the Freeport to the beach zone where the rehabilitation will take place, had been earmarked for “environmentally friendly development that can become a major attraction for the entire region.”

UDC General Manager, Dr. Damian Graham, stated at the project launch that it was critical to the protection of the Montego Bay shoreline, “Not just to address erosion, but also to minimize the impact from coastal flooding that can and will happen as we have more erratic behaviours in Mother Nature.”

He underscored that, “The repair of the groynes is paramount to the sustainability of a world-class multi-zoned public space which we hope to establish shortly”, and that the undertaking was aligned with the vision of Montego Bay becoming a leading city in the Western Hemisphere by minimizing physical and social blight, improving economic and social conditions.

Jamaica The Paradise

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Google satellite image of Jamaica

Michael Nattoo

It’s been a while since we’ve settled in and simply had a conversation, and it seems you have the time now, so indulge me for a minute or two? Thanks. There’s a question that’s been on my mind – what does Jamaica mean to you? Does the word ‘Paradise’ still come to mind? Are we still a friendly people? That may not seem at all important to you right now, but I’ll make a case for why it should be. Truth is, I’m too young to remember when Jamaica was ‘paradise’. And if I’m to, against my better judgment, call it a paradise now, I’d need to drastically redefine what a paradise is. Do you understand? I’m sure others may share that sentiment too.

The point? If we aren’t who were, the path to forging a new identity to the benefit of all becomes our only way forward. Any step forward not in service of that objective is a waste of energy and time, and will only see us ultimately being left with nothing as a result of not having any clue of who we are. Identities are important, not merely because they distinguish us, but because they define and direct us.

IS THIS WHO WE WERE?

Remember when we couldn’t escape the perception of Jamaica being an island of Rastas all selling ‘jelly’ by the roadside? Let’s not forget the signature ‘Ya mon!’ to go with that ‘Irie’ image. Well, do you think that image remains now that we’ve since added ‘Murder Capital of the Caribbean’ to our name? How about that multiple States of Emergency thing as well? That’s not very paradise-like one bit. The obvious conclusion then, in light of all that rambling, is that we are in need of a new identity, desperately so. We are in need of one that reflects who we truly are, just so that we can all march to the same beat, forever forward.

We are what we consistently do, so here’s how our actions have been subconsciously shaping who we are becoming – we no longer prioritize life as much as we do profits. Yes, I know I sound like an overplayed tune with that declaration, but evidence of this is almost everywhere. Remember how we came to declare St. James’ first State of Emergency? No? Well, crime came too close to our dollars – our tourism dollars to be specific. The impetus for that declaration was not primarily because of the over 300 people (locals mostly) we lost because of crime and violence, but because had decisive action not been taken at that point, we could have had a national crisis on our hands, effectively and permanently damaging our relationship with Uncle Sam, and thereby damaging our precious cash flow. We couldn’t have that now, could we? Fast forward to the State of Emergency being declared, and, sure enough, there came concerns about how we would be perceived on the global scene. That’s valid, but my position was that valid concerns surrounding our global image were thrown out the window when we allowed crime to wreak the havoc that it did on our people. I could go on, but I imagine you’ve already gotten the picture. Profits over people has become a part of who we are. I guess.

WHAT WE’VE DONE

Here’s the other thing we’re doing – not caring enough about our tertiary education graduates. Again, I sound like a broken record, but I don’t care, to be honest. Each year, thousands of these tertiary level graduates are leaving these institutions, with ridiculous amounts of student debt, with not many options to sufficiently handle their new realities. Reasonable employment is not immediately available, and so the alternative then becomes the increasingly popular call centre jobs. Complain about not wanting to work there, and you are force fed with the one-shoe-fits-all response to being dissatisfied with government employment options – START YOUR OWN BUSINESS. There’s some merit to that, but let’s not ignore the existing hindrances to that process, despite attempts being made to solve them. Stuck between that rock and a hard place, our graduates turn their sights to either Canada, the US, or any other country that will have them. Sometimes that works, and then at other times, it doesn’t. Should we decide to stay here and ‘tough it out’, we are left to contend with the reality that ultimately, innovation is not incentivized, neither is it sufficiently rewarded. Welp.

There’s more to be said, but I think we’ve rambled on long enough. This is who are becoming. We are not yet there, which means there’s a chance to change, but that’s the path we’re on. We can change our future now, we can assume a new identity, we can redefine our success, but we have to do it now. Jamaica is a beautiful place, but until we fix what’s wrong with it, it will remain a far cry from the paradise we, the younger generation, were told it was.

Bartlett to review Tourism Security Audit Report

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JHTA AGM: Minister OF Tourism, Edmund Bartlett (1st R) greets Executive Director of the JHTA, Camille Needham (R) at the start of the organization’s 58th Annual General Meeting at the Hilton Hotel in Montego Bay. Joining in the moment is Director of Tourism, Donovan White. Also pictured (partially in background from l-r)) ARE Executive Director of the Tourism Enhancement Fund, Dr. Carey Wallace, Executive Director of Jamaica Vacations, Joy Roberts and Director of the Jamaica Centre of Tourism Innovation, Carol Rose Brown.

Tourism Minister, Edmund Bartlett, has announced that he will be reviewing the report on the intensive island-wide security audit of the sector soon. The audit was carried out by the Tourism Product Development Company (TPDCo) with support from well-known international security expert, Dr. Peter Tarlow.

Minister Bartlett, who made the announcement at the 58th Annual General Meeting of the Jamaica Hotel and Tourist Association (JHTA) at the Hilton Hotel in Montego Bay on Saturday, said, “I am pleased to inform all stakeholders that the report on this very critical security audit is nearly completed and I will be reviewing the document next week.

The findings, which will be used to help reshape safety, security and seamlessness in the sector, are also being reviewed by the team from the TPDCo and the Ministry of Tourism.”
Minister Bartlett commissioned the security audit to ensure that the destination remains safe, secure and seamless for visitors and locals alike.

Minister Bartlett added that, “My ministry remains committed to safety and security which is at the core of destination assurance. Once the findings are reviewed, we will inform the public of the next steps.
As security arrangements are part of the licensing requirements for many sector operators we will be applying tough sanctions to any significant weakness or breaches that are found.”

Additionally, the highly anticipated report from the Tourism Working Group, headed by PriceWaterhouseCoopers Senior Partner, Wilfred Baghaloo, is now ready. The Working Group was established by Minister Bartlett to conduct a comprehensive review of issues in the sector including entertainment, work permits and transportation, among others.

“This is another very important report that will help inform our next steps. The Ministry is studying the report and will discuss the findings with the sector ahead of crafting a new architecture for indigenous stakeholders and inclusiveness in the tourism value chain,” Minister Bartlett concluded.

ATL expands product line-up with LG

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From left are members of the Panamanian LG Electronics team - Cesar Peñailillo, Regional Air Solutions Director, Karen Goty, Solution Air Conditioning Engineer and Eliseo Jaen, Chief Engineer Air Solutions.

Appliance Traders Limited (ATL) has revealed a new business partnership with international industry innovator, LG. The partnership was officially announced at the PSOJ Members Mingle on Thursday, June 27, at the ATL Showroom in Montego Bay. 

The new partnership sees the 51-year-old Jamaican retailer trading LG’s state-of-the-art business and residential products including VRF and split unit ACs, consumer electronics including televisions and audio equipment, domestic appliances and hospitality amenities across its three branches. Many of these items were showcased at the event to the intrigue of the local professionals in attendance.

“Through the LG partnership, ATL will offer a more diversified and even more competitive line-up of products, especially across the industrial solutions space,” shared Maya Johnston, Commercial Director at ATL. Within the anticipated line-up, she also shared that the ATL team is most excited to expand their AC offering, “ATL is known for Air Conditioners and this partnership increases our competitive edge, giving us even greater flexibility to undertake domestic as well as large scale commercial projects,” she continued. 

Makeba Bennett-Easy, CEO of The Private Sector Organization of Jamaica, shares a moment with Maya Johnston, Commercial Director at Appliance Traders Limited.

The AC units, as well as the brand’s domestic line and hospitality amenities, boast increased energy conservation, a platform echoed by their new Jamaican partner. “LG has well-established eco-policies and are committed to manufacturing appliances and electronics that are eco-friendly. As a ‘green’ company, this directly aligns with our initiatives as more businesses in Jamaica are making the eco-switch,” Johnston shared proudly.

The ATL team will also venture into new territory with LG Business Solutions providing Outdoor LED Signage and Digital Screens for displays, advertising and media. An ode to innovation, Johnston said the LG screens would provide a boost to local advertisers and retailers, “To make an impact on the modern consumer, companies have to employ tactics that are engaging and creative. Digital signage evokes the immediate ‘wow factor’. With outstanding visibility, these screens will bring a multi-sensory experience to viewers”.

A 60-year-old company, LG has always been on the cutting edge of consumer electronics and appliances and now joins ATL’s enviable roster of top tier brands.

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