Thousands of airline seats for the Summer

Donnie Dawson-JTB Deputy Director of Tourism with responsibilities for the Americas

Noel Thompson – Contributor

The Jamaican tourism sector could get a well needed cash injection with the projection of more than 700,000 airline seats coming into the island from the U.S. over the upcoming summer period.

This is to the credit of the Jamaica Tourist Board’s (JTB) aggressive marketing strategies being undertaken in North America (its biggest market) in the most unprecedented time globally.

The JTB’s deputy director of tourism with responsibilities for the Americas, Donnie Dawson, announced the projections during a recent virtual customer service training exercise for the island’s immigration, customs and police officers. The event was spearheaded by the JTB and is held annually since 2019, except for last year due to the lockdown.

“I forecast that arrivals in Jamaica will start to increase by this June. We have a healthy airline seat allocation for this summer, which is approximately 20 per cent less in comparison to May 1, through August 31, 2019. This averages just over 700,000 seats coming out of the US,” Dawson asserts.

Dawson, said Jamaica will see two daily flights coming out of Dallas, Texas; two daily flights out of Newark, New Jersey and four out of Atlanta. American Airlines will provide three daily flights out of Charlotte, North Carolina.

“It is looking good. I am predicting that we are going to start seeing growth starting June 1. It will be a gradual growth, but one that will be sustained until we return to pre-pandemic levels. We will be promising a safe and relaxing vacation atmosphere to our visitors and we want you to deliver on our promises,” Dawson told the officers.

Said Dawson: “We are going through a very trying time now with the pandemic. However, we have to look towards the future and the future looks encouraging. As more people get vaccinated globally, the situation will change and revert to pre-pandemic levels.”
He reminded the officers that they are the first line of persons whom visitors come in contact with. “You can make or break their experience. You are so critical to what we do. It is unbelievable, but it’s true. I fully understand all the headaches and stresses that you have to encounter and we embrace you wholeheartedly.”

Noting that the real selling of our island begins when the tourists disembark their aircraft at the airports, Dawson said, collectively, all Jamaicans should ensure that their vacation is enjoyable and that they are satisfied.
Dawson also emphasized the importance of the region’s travel and tourism market to the Jamaican economy. “The Caribbean is a very important market for Jamaica, as the people in the region often support our sports, carnivals and music festivals, among other activities,” he noted.

He added that the Canadian and the Diaspora markets are also of significant importance to Jamaica, particularly with the huge traffic that comes out of Florida, New York and Toronto.

And, with Brand Jamaica remaining a dominant feature in the international arena, Dawson reminded the officers that all Jamaicans – locally and in the Diaspora, are part of that brand.

“We own Brand Jamaica and it is our duty to market and sell the brand. The genuine hospitality of our Jamaican people is the biggest selling point for us,” he stated.


  1. Thank you for any other informative website. Where else could I get that type of info written in such a perfect method?
    I’ve a venture that I am simply now working on, and I have been at the
    glance out for such info.

  2. Your style is very unique in comparison to other people I have read stuff from.
    I appreciate you for posting when you have the opportunity, Guess I’ll just book mark this

  3. Hey! This is kind of off topic but I need some advice from an established blog.

    Is it hard to set up your own blog? I’m not very techincal but
    I can figure things out pretty fast. I’m thinking about making
    my own but I’m not sure where to begin. Do you have any points or suggestions?

  4. Hello there, just became aware of your blog through Google, and found that it is truly
    informative. I’m going to watch out for brussels.

    I will be grateful if you continue this in future. Many people
    will be benefited from your writing. Cheers!

  5. Hello would you mind letting me know which webhost you’re working with?
    I’ve loaded your blog in 3 completely different web browsers and I must say
    this blog loads a lot faster then most. Can you recommend a good web hosting provider at a reasonable price?
    Cheers, I appreciate it!

  6. I wanted to thank you for this very good read!!
    I definitely enjoyed every little bit of it.
    I’ve got you book marked to check out new stuff you post…

  7. I know this if off topic but I’m looking into starting my own blog and was wondering what all is
    needed to get setup? I’m assuming having a blog
    like yours would cost a pretty penny? I’m not very internet smart so I’m
    not 100% certain. Any tips or advice would be greatly appreciated.

  8. We’re a group of volunteers and opening a new scheme in our community.
    Your website provided us with valuable information to work on.
    You’ve done an impressive job and our whole community will be
    grateful to you.

  9. I was suggested this blog through my cousin. I’m now not positive
    whether this submit is written by means of him as nobody else realize such detailed approximately my problem.
    You are wonderful! Thank you!

  10. Please let me know if you’re looking for a writer
    for your blog. You have some really good articles and I feel I would be a good asset.
    If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a link back to mine.
    Please shoot me an e-mail if interested. Thank you!


Please enter your comment!
Please enter your name here